Afraid to start your own business?

These 5 mindsets can help

Pam Blue
4 min readMay 24, 2021
Photo by Jessica Felicio on Unsplash (edited by the author)

Let’s face it. Starting your own business is scary.

We could come up with all kinds of reasons why that’s so, but not today. Today let’s chat about mindsets and the power they have to shift things.

A mindset can hold you captive or set you free. It can make you feel good or bad. It is simply a template, however. You get to pick and choose the ones that work for you.

Ilise Benun, the author of 7 books for creative professionals, national speaker, podcaster, and founder of Marketing Mentor, really gets that and the templates she offers work.

Here are a few to get you started.

Mindset #1: Your business is a laboratory.

Ilise is very clear about this one. When your business is a laboratory, you’re exploring and discovering each day. It is about both personal and professional growth.

Nothing is written in stone. You can change whatever doesn’t work. There will be ebb and flow. Explore it. Discover the gold nugget. Keep experimenting and remember there is no one right way.

Mindset #2: This is a marathon.

As Ilise Benum shares, having a business is a marathon and will require patience. No matter how much you want it to…

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Pam Blue
Pam Blue

Written by Pam Blue

Inviting curiosity, recognizing possibility, cultivating unity and celebrating the journey.

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